About

ABOUT ME

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Hi! I’m Alexander, and I’ve been a commercial photographer for over 25 years.

I’ve worked with a large breadth of clients including Heineken, Levi’s and Cartier, and I’ve clicked shutters at SPH Magazines and most recently, at Asia’s first visual marketplace, PIXERF.

Currently, I’m the founder and lead photographer of Light Wizards.

My journey as a creative began in 1989. I was a graphic design student at Temasek Polytechnic, but the lure of the lens beckoned during a photography module and I’ve never looked back since. I’ve also ventured into videography, where I spin moving visuals to tell stories of people and brands.

My philosophy towards my craft is simple: possess the DESIRE, DEVOTION and DISCIPLINE to create nothing less than captivating work.

Apart from working the lenses, I also lectured part-time at Singapore Polytechnic for the School of Design and First Media Design School in 2010-2011.

And when I can, I also travel for inspiration – for there’s never a dearth of it in the world.

 

Awards — 1998

Bronze Pencil
Apparel World Print Ad - Austin Reed

Creative 28
Finalist
Apparel World Print Ad - Austin Reed

London International Advertising Awards
Print Finalist
Apparel World Print Ad - Austin Reed

UK Master Photographers Association
MPA International Photography Competition (UK)
2 Awards Of Excellence


Awards — 1999

Tag Hauer Alter Ego Photography Competition (SG)
Finalist

UK Master Photographers Association
MPA International Photography Competition (UK)
Overseas Avant Garde - Photographer Of The Year


Awards — 2000

UK Master Photographers Association
MPA International Photography Competition (UK)
2 Awards Of Excellence

UK Master Photographers Association
MPA International Photography Competition (UK)
Overseas Fashion - Award Of Excellence


Awards — 2002

UK Master Photographers Association
MPA International Photography Competition (UK)
Overseas Avant Garde - Award Of Excellence


Awards — 2003

Media Hive Pte Ltd
16mm Film Course


Awards — 2004

Canon Digital Film Fest
Best Picture
Best Film

Client List —

ACP (South-East)
Adplanet
Adpeople
Banyan Tree Hotels & Resorts
Bartle Bogle Hegarty Bata Shoe (Singapore)
Bates advertising Batey Ads
Bizarts Creative
Blu Inc Media
Bonsey Design Partnership
Boomerang Consultants
Bridge Ad Pte Ltd
BrownAD
Burj Al Arab – Dubai
c. barracuda communication
Cartier
Central Provident Fund Board
Cerebos Pacific
Christian Dior
Citibank
Creads
Creative Avenue
D’Arcy
DBS
DC. Singapore
Design In Action
Design Niche
Duffy Equinox Art & Design
Emirates Towers Hotel – Dubai
Heller Factoring
Fallon
FCB
First step communications
Four Seasons Hotel – Bali
Grid Design
Henen Advertising
Hoya Flora & Hampers
Immortal design
Information Laboratories
Informatics Computer
Innersphere Design
InterAD
Jay Gee Enterprises
Lee Hwa Holdings
Leo Burnett
M&C Saatchi
Mandate Advertising
International Markers & Brushes Design Consultant
McCann Erickson
Media Development Authority
Ministry of Education
Ministry of Health
Nippon Paint (Singapore)
Nokia
NTUC
Ogilvy & Mather ICS
P & G
Pagesetters services Pte Ltd
People Association
Pica colour
Separation Pte Ltd
Publicis
Eureka
Qi Intergrated Solutions
Rotary Engineering Limited
Sharp
Silicon Plus
Singapore Parliament
Springham Anderson
Sumitomo Electric (Singapore)
Sunace
T.Y.A Design Studio
The @lement
The Carat Club
The Design Union
The Patissier
TransTel Engineering
Vacain Design
Wallpaper*
Wild Eep Design
Write-angles
Work Advertising
Xpress Media
ZoCard